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Saylor’s Strategy Makes 101st Bitcoin Purchase… Will It Succeed in Lowering Its Average Cost Basis?

2026-03-03(화) 10:03
마이클 세일러(Michael Saylor), 스트래티지(MSTR)/챗GPT 생성 이미지

▲ Michael Saylor, Strategy (MSTR) / ChatGPT-generated image

Strategy, the largest corporate holder of Bitcoin (BTC), has once again drawn market attention with a large-scale purchase.

According to a March 2 report by Cointelegraph, Strategy acquired an additional 3,015 BTC last week. This marks the company’s 101st Bitcoin purchase, totaling $204.1 million. The acquisition was strategically executed during a period when Bitcoin’s price was below the company’s average purchase cost.

Chairman Michael Saylor disclosed in a filing with the U.S. Securities and Exchange Commission (SEC) that the purchase took place between February 23 and March 1, at an average price of $67,700 per Bitcoin. As a result, Strategy’s total Bitcoin holdings have increased to 720,737 BTC. The aggregate acquisition cost stands at approximately $54.77 billion, with an overall average purchase price of $75,985 per Bitcoin.

With Bitcoin currently trading between $65,000 and $66,000, Strategy’s overall portfolio has entered an unrealized loss position. Prior to the announcement, Saylor hinted at the purchase through a social media post signaling a Bitcoin buy. The company financed the acquisition through the sale of common stock and the issuance of preferred shares.

As part of its corporate treasury strategy, Strategy raised the dividend on its preferred shares from 11.25% to 11.50%. This move reflects its confidence in Bitcoin’s long-term value appreciation and its intent to maintain credibility in capital markets. Although the Nasdaq-listed company’s stock price remains sensitive to Bitcoin’s price movements, its strong holding policy remains unchanged.

The cryptocurrency market expects this latest purchase to serve as a support level for a potential rebound. Continued inflows from institutional investors and the integration of Bitcoin into corporate treasury assets are seen as key drivers accelerating its mainstream adoption.

*Disclaimer: This article is for investment reference only and does not assume responsibility for any investment losses resulting from decisions based on it. The content should be interpreted solely for informational purposes.*