![]() ▲ XRP |
An executive at Grayscale, the world’s largest digital asset manager, has revealed that financial advisors are being bombarded with continuous inquiries from clients about investing in XRP, demonstrating explosive institutional interest.
According to crypto media outlet The Crypto Basic on February 17 (local time), Matt Murphy, Head of Asset Management at Grayscale, recently shared that financial advisors in the field have been consistently receiving requests from clients for information about XRP. This signals that investor attention, once concentrated on Bitcoin (BTC) and Ethereum (ETH), is now rapidly expanding to XRP. In particular, Grayscale’s recently launched XRP Trust is serving as a key catalyst fueling this market demand.
While financial advisors have traditionally taken a cautious stance toward digital asset investments, persistent client demand has prompted them to closely examine XRP’s legal status and technological value. Grayscale analyzed that XRP’s exceptional efficiency in cross-border payment systems is stimulating institutional investors’ desire for portfolio diversification. Clients are showing deep interest not only in potential price appreciation but also in real-world use cases of the XRP Ledger and its potential integration with the traditional financial system.
This trend indicates that the digital asset market has moved beyond its early speculative phase and entered a more mature investment arena where professional guidance is essential. Financial advisors now face the challenge of explaining major cryptocurrencies, including XRP, to clients and determining how to incorporate them into asset allocation strategies. Murphy emphasized, “Financial advisors around the world are receiving daily inquiries about XRP from clients, which is powerful evidence that the market paradigm is shifting.”
Expectations surrounding the launch of a spot XRP ETF are also reinforcing this growing enthusiasm. Investors appear eager to secure information in advance, anticipating that Grayscale’s trust product could eventually convert into a spot ETF. As major U.S. financial institutions continue expanding digital asset custody services, surging public interest in XRP is expected to place considerable pressure on decisions by the U.S. Securities and Exchange Commission (SEC).
After gaining substantial legal clarity in its dispute with the SEC, XRP is rapidly penetrating the core of institutional finance. The wave of client inquiries directed at financial advisors is a significant indicator that XRP is no longer just another altcoin, but is establishing itself as an essential asset within the financial ecosystem. As the institutionalization of the digital asset market accelerates, enthusiasm for XRP is unlikely to cool anytime soon.
Disclaimer: This article is for investment reference only and the publisher is not responsible for any investment losses incurred based on it. The content should be interpreted for informational purposes only.
