 ▲ Artificial intelligence (AI), blockchain/AI-generated image |
Crypto.com is drawing market attention as it seeks to transform itself into a technology company beyond a simple virtual asset exchange, declaring a bold expansion into the artificial intelligence agent market alongside a $70 million domain acquisition.
According to cryptocurrency-focused outlet BeInCrypto on February 8 (local time), Crypto.com CEO Kris Marszalek announced the launch of ai.com, a personalized artificial intelligence agent platform tailored to individual users. Marszalek preemptively acquired the domain for $70 million and plans to announce the start of the project to a global audience through a Super Bowl advertisement. This move is being assessed as another example of aggressive capital investment, following the company’s previous $700 million spent to secure naming rights to a stadium in Los Angeles.
The newly unveiled platform is designed so that even general users without technical expertise can create and deploy their own autonomous AI agents within 60 seconds. These agents perform practical tasks such as organizing workflows, sending messages, and managing projects across multiple applications on behalf of users. Marszalek emphasized that, over the long term, the goal is to build a decentralized network in which billions of agents learn independently and share capabilities, accelerating the arrival of the artificial general intelligence (AGI) era.
The security system inherits the core blockchain value of decentralization. User data is strictly managed within a dedicated secure environment encrypted with individual keys, and even the platform operator cannot arbitrarily access personal information. This architecture is viewed as a strategic move to differentiate the service from dominant players in the existing AI market, such as OpenAI and Google, by placing the highest priority on privacy protection.
This business expansion reflects Crypto.com’s strategic judgment to secure new growth engines as the virtual asset market enters a mature phase. Marszalek has placed a bold bet on breaking through public fatigue with virtual assets by leveraging AI as a new wave of technological innovation. The company plans to complete a hybrid business model combining subscription-based revenue and transaction fees by integrating financial services into the platform and introducing an agent marketplace.
However, questions remain as to how much public trust a crypto-based company can gain in a market already dominated by big tech firms with massive capital. The financial and IT industries are closely watching whether Crypto.com’s bold $70 million domain acquisition can truly reshape the landscape of the AI industry. Crypto.com’s declaration of a leap from a virtual asset exchange to an AI technology company is expected to become a major turning point for the related markets.
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