X is set to overhaul its creator revenue-sharing mechanism in a sweeping policy update aimed at curbing “traffic farming” — the practice of deliberately targeting high-value markets like the United States and Japan to maximize ad payouts — while fostering a more localized, creator-native content ecosystem across the platform. [!–{MTITLE}–!]X Head of Product Nikita Bier Announces Incentive Overhaul[!–{//MTITLE}–!] Nikita Bier, Head of Product at X, announced today via the platform’s official account that the creator revenue-shari
