Is Trump’s World Liberty Financial Competing with Ripple?

World Liberty Financial, backed by the Trump family, has announced its entry into the foreign exchange and remittance market, directly challenging the cross-border payments sector established by XRP (Ripple).

According to cryptocurrency-focused media outlet Watcher.Guru on February 13 (local time), World Liberty Financial, supported by the Trump family, revealed plans to enter the foreign exchange and overseas remittance market through the launch of “World Swap.” The company aims to provide FX remittance settlement at fees that are “a fraction” of those charged by existing providers by directly linking debit cards with bank accounts worldwide.

Zach Folkman, co-founder of World Liberty Financial, noted that the volume of funds moving between global currencies exceeds $7 trillion, arguing that existing players have imposed excessive costs. The company’s strategy is to significantly reduce fees by minimizing intermediary steps. Observers suggest that if it secures meaningful fee competitiveness, it could place pressure on Ripple and the XRP-based payment network.

However, some analysts caution that dominating the market on fees alone may not be easy. The XRP Ledger has already established a presence in cross-border payments based on fast transaction speeds and stable processing performance. Industry experts say the key question will be whether World Liberty Financial can achieve competitiveness in terms of technological sophistication and network reliability.

Meanwhile, the Trump family’s cryptocurrency ventures are reported to have generated substantial profits over the past year, but concerns over potential conflicts of interest have also emerged. Controversy intensified after reports that a company linked to the UAE royal family acquired a 49% stake in World Liberty Financial shortly before a major agreement between the United States and the United Arab Emirates (UAE).

Ultimately, World Liberty Financial’s entry into the foreign exchange and remittance market is seen not merely as a business expansion but as a direct test of the payment ecosystem dominated by XRP. Attention is focused on whether fee innovation or technological competitiveness will win the market’s favor.

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