 ▲ Super Bowl, Artificial Intelligence (AI), Bitcoin (BTC)/ChatGPT-generated image |
Virtual assets have disappeared from the flashy advertising boards of the Super Bowl, with artificial intelligence filling the void and signaling a shift in market power alongside debates over technological bubbles.
According to crypto-focused outlet Cointelegraph on February 11 (local time), advertisements related to virtual assets were nearly absent from this year’s Super Bowl ad market, while most technology companies concentrated on promoting artificial intelligence (AI) technologies. This stands in contrast to 2022, when numerous exchanges such as Coinbase poured in massive advertising budgets, earning the event the nickname “Crypto Bowl.” The shift in technological trends suggests that the virtual asset industry has moved beyond aggressive marketing of the past and entered a more mature phase centered on regulatory compliance and the development of practical services.
This year, generative AI services such as ChatGPT and Google’s Gemini occupied a significant portion of advertising time, demonstrating that the technological spotlight has shifted from virtual assets to AI. Advertising industry experts, citing concerns of an AI bubble, noted that capital in the tech sector is gravitating toward areas promising the most dazzling returns. While the virtual asset industry focuses on integrating into institutional finance following the launch of spot Bitcoin ETFs, AI is solidifying its position as a mainstream consumer product.
CEO Brian Armstrong stated that instead of large-scale Super Bowl commercials like in the past, the company is prioritizing budget allocation toward substantive policy advocacy and securing regulatory clarity. Market conditions have also influenced companies’ restraint in advertising spending, as Bitcoin (BTC) reached a peak of $126,000 after the April 2024 halving and is currently correcting around $69,000. The decision reflects a judgment that strengthening fundamentals rather than engaging in unnecessary marketing competition is more advantageous for long-term survival.
Market analysts warn that the current surge in AI advertising resembles the early stages of the bubble once experienced by the virtual asset market. If massive advertising expenditures fail to translate into real service value, the AI sector could also face a harsh correction. Meanwhile, despite volatility, virtual assets are shedding their bubble image by solidifying their status as practical financial tools, highlighted by institutional capital inflows through spot Bitcoin ETFs and infrastructure expansion on the XRP Ledger.
As the technology industry’s momentum tilts toward AI, the virtual asset sector is focusing on overcoming regulatory barriers and restoring public trust. The change on the Super Bowl advertising stage symbolically illustrates a shift in the technology cycle and forms part of the process by which virtual assets move beyond speculative interest to establish themselves as a stable asset class. Tangible achievements such as the expansion of the XRP network lay the foundation for long-term value growth. Future market rebounds are expected to depend not on temporary advertising effects but on genuine technological adoption and broader macroeconomic stability.
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