 ▲ Metaplanet, Bitcoin (BTC) / ChatGPT-generated image |
Bitcoin (BTC) has plunged to the $60,000 level, spreading fear across the broader market. However, Japan’s Metaplanet, dubbed the “Strategy of Asia,” is instead doubling down with a declaration of large-scale additional purchases, continuing its aggressive stance.
According to cryptocurrency media outlet U.Today on February 6 (local time), Japan-listed Metaplanet officially reaffirmed its intention to continue accumulating assets even amid a sharp sell-off that has threatened Bitcoin’s psychological support level of $60,000. Simon Gerovich, Chief Executive Officer of Metaplanet, stated, “Short-term volatility in Bitcoin’s price has no impact on our long-term accumulation strategy,” adding, “A downturn is actually the best opportunity to reach our target holdings.”
Metaplanet plans to raise up to $130 million for this additional buying initiative. The company intends to deploy the entire amount toward Bitcoin purchases as part of its goal to secure 210,000 BTC—equivalent to 1% of Bitcoin’s total global supply—by 2027. Currently, Metaplanet has positioned itself as the listed company holding the largest amount of Bitcoin in Japan, drawing significant market attention.
The decision stands out amid a market where Bitcoin has fallen by roughly 50% from its October peak, leaving many corporate investors nursing losses. Some experts warn that Metaplanet’s average purchase price is higher than the current market price, potentially creating substantial financial pressure. The company, however, dismissed these concerns, defining Bitcoin not merely as an investment asset but as a core financial asset designed to hedge against the erosion of fiat currency value.
Metaplanet’s approach is widely viewed as benchmarking the Bitcoin standard strategy employed by U.S.-listed Strategy. Just as Strategy has expanded its holdings through bold buying during market downturns, Metaplanet is emerging as a pioneer in Asia by placing digital assets at the center of corporate treasury management. Such aggressive buying has absorbed part of the market’s selling pressure, providing investors with a degree of psychological support.
As the digital asset market undergoes an intense cleansing process driven by macroeconomic uncertainty and geopolitical risks, Metaplanet’s unwavering accumulation strategy has become a new topic of discussion among institutional investors. At a time when inflows through spot Bitcoin ETFs have slowed, direct large-scale purchases by listed companies are playing the role of a liquidity provider for the market. Metaplanet plans to continue expanding its Bitcoin holdings regardless of market conditions, aligning its corporate value more closely with digital assets.
*Disclaimer: This article is for investment reference only, and no responsibility is taken for investment losses incurred based on this information. The content should be interpreted solely for informational purposes.*